Using Total Market Approaches in Condom Programs

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This primer presents a framework for developing and implementing a total market strategy for condom programming. A total market strategy uses the comparative advantages of all sectors—public, nonprofit, and commercial—to strengthen programs that distribute condoms for the prevention of HIV. Such efforts can increase the number of condom users, reduce the need for subsidies, increase access to condoms, and reduce the financial burden of HIV prevention activities on the public sector. The primer discusses supply- and demand-side indicators for identifying the development stage of a country’s condom market, identifies total market interventions based on the market stage, and provides additional resources for forecasting condom needs.

Author

Jeffrey Barnes, Francoise Armand, Sean Callahan, and Chloe Revuz

Contributor

SHOPS Project

Published
January 2015
Resource Types
Primer
Country
Ethiopia
Nigeria
Paraguay
Peru
Technical Area
Total Market Approach
Health Area
HIV
Family Planning
Keywords
AIDS
condoms
HIV counseling and testing
market segmentation
monitoring and evaluation
reproductive health
sexually transmitted infection
Current Downloads
38

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