Innovative Prototypes to Promote Condom Use among Youth

SHOPS Plus India used a design thinking approach with a behavioral economics lens to develop prototypes to promote condom use among youth in urban India. The process included empathizing with youth to understand barriers and drivers of condom use, brainstorming to develop innovative solutions, and testing and refining of prototypes. Stakeholders involved in the activity included youth, pharmacists and shopkeepers, condom manufacturers and marketers, and USAID India. This design thinking and behavioral economics approach may be useful in other contexts, health or otherwise, where behavior change is challenging to achieve and where efforts to promote behavior change could benefit from the development of innovative, ‘real-world-tested’ solutions that address potentially invisible barriers among end-users.

SHOPS Plus India Formative Evaluation of Innovative Condom Interventions research study page

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Author

SHOPS Plus

Published
March 2020
Country
India
Technical Area
Social and Behavior Change
Health Area
Family Planning
Keywords
contraceptives
Current Downloads
17

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.