Innovative Prototypes to Promote Condom Use among Youth
SHOPS Plus India used a design thinking approach with a behavioral economics lens to develop prototypes to promote condom use among youth in urban India. The process included empathizing with youth to understand barriers and drivers of condom use, brainstorming to develop innovative solutions, and testing and refining of prototypes. Stakeholders involved in the activity included youth, pharmacists and shopkeepers, condom manufacturers and marketers, and USAID India. This design thinking and behavioral economics approach may be useful in other contexts, health or otherwise, where behavior change is challenging to achieve and where efforts to promote behavior change could benefit from the development of innovative, ‘real-world-tested’ solutions that address potentially invisible barriers among end-users.
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