Understanding where women go for contraceptives and why it matters

On World Contraception Day, SHOPS Plus highlights the different roles the public and private sectors play in meeting women’s contraceptive needs around the globe. To help users understand the roles the sectors play, SHOPS Plus developed two interactive data visualization tools. Together, they help family planning program managers and policy makers gain a deeper understanding so that they can create more sustainable family planning markets. The tools, Private Sector Counts and Family Planning Market Analyzer, provide data to help better target resources. 

The tools are easy to use and display different types of data visualizations. For example, users can see at a glance the variety among countries by looking at where women get modern contraceptives.

Horizontal bar chart showing the percentage of modern contraceptive users in each country by source. Indonesia has the highest percentage of private sector users with 65 percent and Rwanda has the lowest with 7 percent.

Together, the tools provide answers to critical questions, such as:

  • How do source patterns differ between the poorest and wealthiest? 
  • How could my country keep up with the growing use of implants in the private sector?
  • How do sources for injectable users vary across countries?

Private Sector Counts shows the past and current situation across multiple countries. The tool uses data from the most recent Demographic and Health Survey data in 37 low- and middle-income countries. 

Family Planning Market Analyzer shows projections of future scenarios for individual countries. This tool combines data from Demographic and Health Surveys and Family Planning 2020’s projections of modern contraceptive prevalence. 

On Thursday, October 24, SHOPS Plus will hold a webinar to show how these two complementary tools help family planning program designers. The webinar will feature experts on both tools as well as an expert from the field, who will show how the tools work for Tanzania.  Register now.

View several country briefs that show key data from Private Sector Counts.


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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.